With more consumers discovering the convenience of e-commerce since the start of the pandemic, e-commerce players will have to utilise readily available data as well as experiment with AI-powered solutions to better predict consumer preferences and engage with customers at every touchpoint.
Published on: TechNode Global
The pandemic has played a critical role in reshaping the relationship consumers have with e-commerce, pushing it beyond a purely transactional relationship to one that is more customised and personal. Having grown accustomed to the convenience of making purchases with a simple click, digital-savvy consumers are now seeking out more personalised online shopping experiences that are adaptable and responsive to their individual needs. In other words, e-commerce today needs a ‘human touch’.
Looking ahead, ecommerce players will have to utilise readily available data as well as experiment with AI-powered solutions to better predict consumer preferences and engage with customers at every touchpoint.