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[Opinion] The New Era of E-commerce -a Tech-enabled, ‘Human’ Customer Experience

16 Sep, 2022 11:53:46 AM

With more consumers discovering the convenience of e-commerce since the start of the pandemic, e-commerce players will have to utilise readily available data as well as experiment with AI-powered solutions to better predict consumer preferences and engage with customers at every touchpoint.

Published on: TechNode Global 

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The pandemic has played a critical role in reshaping the relationship consumers have with e-commerce, pushing it beyond a purely transactional relationship to one that is more customised and personal. Having grown accustomed to the convenience of making purchases with a simple click, digital-savvy consumers are now seeking out more personalised online shopping experiences that are adaptable and responsive to their individual needs. In other words, e-commerce today needs a ‘human touch’.

Looking ahead, ecommerce players will have to utilise readily available data as well as experiment with AI-powered solutions to better predict consumer preferences and engage with customers at every touchpoint.

Read more: https://technode.global/2022/08/19/the-new-era-of-e-commerce-demands-a-tech-enabled-human-customer-experience/ 

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JTEXPRESS

Written by J&T Marketing Team

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