Seven eCommerce pricing strategies to consider
In Southeast Asia, eCommerce has opened up the regional marketplace to big and small players alike....
This growth is driven by mobile purchases. Google and Temasek’s 2018 study found that Southeast Asia has 350 million mobile internet users, with 90% using their mobile phones to go online. Gross merchandise value (GMV) is also on track to reach US$240 billion in 2025.
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