State of e-commerce in Singapore 2021
Southeast Asia’s digital economy posted impressive growth in 2020, due in large part to the...
A key driving factor behind this surge is the way online marketplaces in the region—
the big three are Lazada, Shopee, and Zalora—are leveraging major shopping events
all throughout the year.
Different marketplaces have their own way of branding 12.12. Lazada, for example, calls it the
Grand Year-End Sale, the last call for shoppers to score deals on the hottest products of the year before it ends.
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